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Wednesday, 24 September 2008 |
By ERIK GIFFORD
 When you are looking to market your business, there is no stronger tool than the written word. Whether you are working on web copy, marketing materials, business cards, press releases or even a simple business card, mastery of the basic principles of writing is absolutely essential for the success of your business.
The way your company uses the written word will make or break virtually every potential sale in your business' future. In essence, your financial future rests on the foundation of your solid written communication skills.
You have only one chance to make a first impression. If any piece of communication you publish or disseminate into the public has a grammatical or spelling error in it, you stand the chance of losing a customer. When potential clients come across a written error, they assume that the business owner is careless, undereducated, unreliable, lazy or just plain dumb.
On the other hand, when your written communications are immaculate, so is your image. Whether you are communicating in print or online, your words represent you to a wide audience. Be advised that many |
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Last Updated ( Wednesday, 24 September 2008 )
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